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News information

The sales season is approaching and the cost is rising or forcing the price of air conditioning

2023-05-24 超级管理员 Read 149

Recently, the reporter learned from some air conditioning stores in Gome, Suning and other cities that air conditioning prices have risen to varying degrees since the first quarter of this year, influenced by rising raw material prices. In Zhongshan engaged in air conditioning sales, installation project has been more than 10 years of industry insiders Chen Jitian told reporters, with the arrival of the May Day traditional peak season, it is expected that the possibility of further price increases this year.


Rising material and transportation costs have pushed up factory prices of air conditioners


Refrigeration market reporters learned that every year from April, the air conditioning market began to enter the peak season. At the same time, the price of air conditioning is rising instead of falling. "From the end of December to the beginning of January, many brands, including Midea, TCL and Changhong, issued notices of factory price increases," Chen told reporters. First, the price of bulk materials in the domestic market is generally rising; Second, the state introduced the highway "three limits" policy, resulting in packaging, logistics costs increased significantly; Third, last year, the government vigorously shut down enterprises that failed to meet environmental standards, which led to a shortage in the supply of household appliance parts." Mr Chen said. On the other hand, he predicted that from the middle of April, due to the increase in production costs, air conditioning demand and other factors, the price of air conditioning will go up, among which the price increase of wall air conditioning is expected to be within 150 yuan, cabinet air conditioning is estimated to be within 350 yuan. Air conditioning prices are firmer as the sales season from May to September approaches.


"Based on past experience, it is more cost-effective to buy air conditioners before May Day every year." Gome Electrical appliances torch District East Town Road store, a sales consultant Miss Zhao told reporters, because during this period of sales of air conditioning is mainly last year's inventory, so the price is still maintained at last year's level, but with the inventory empty, a new round of arrival of air conditioning prices will naturally rise.


Intelligent and healthy air conditioning is favored by consumers


The reporter learned from Gome, Suning Yunshang and other home appliance stores that intelligence and health have become a big selling point of air conditioning this year.


"Air conditioning intelligence mostly refers to connecting the air conditioner to the mobile phone, through the mobile phone to control the air conditioning with wifi startup and shutdown." Miss Zhao introduced that at present, frequency conversion air conditioning has gradually become the mainstream of the market, and the newly added intelligent function has become a selling point to attract consumers. For example, in terms of experience, some brands of air conditioners also add a body sensing function, which can adjust the temperature of the air conditioner according to a person's body temperature. But at present, the general intelligent air conditioning is relatively high-end, the price is generally about 4000 yuan.


In addition, the reporter also learned that many air conditioning brands also launched antibacterial, self-cleaning products. For example, the current Haier self-cleaning air conditioner absorbs dust by freezing frost, and then dissolves the stain by condensing water, which solves the previous problem of manually cleaning the air conditioner condenser. As for TCL, by adding titanium metal coating to the condenser, it can reduce health problems caused by mold. Chen Jitian said that nowadays, middle and high-end air conditioners pay more attention to air purification function. Many products can effectively purify large particles, formaldehyde, bacteria and other pollutants through fine filters and porous ceramic filters. Such air conditioning acts as "air purifier + air conditioning" two kinds of machines, effective cost savings for consumers.